The F.D.A. and the F.T.C. issued warning letters to makers of e-liquids that carry names like “One Mad Hit Juice Box” and “Twirly Pop” that may appeal to children.
The agency has begun an aggressive campaign to target retailers and manufacturers that market e-cigarettes to minors. The devices’ popularity has alarmed parents, schools and public health officials.
These devices don’t just contain nicotine.
School and health officials struggling with a sudden influx of easily concealed e-cigarettes fear vaping is creating a new generation of nicotine addicts.
Dr. Fitzgerald left the agency in the middle of a flu epidemic following a report in Politico that Ms. Fitzgerald traded in tobacco stocks.
The committee expressed doubts about the company’s health claims that the device, called iQOS, would not cause tobacco-related diseases.
A report from the National Academy of Sciences said that e-cigarettes are safer than smoking, but not quite safe, and may cause teens to take up tobacco.